The Power of the Internet

Annie Hwang, Editor-in-Chief

One of the several reasons why President Obama was able to grasp a solid win over former Governor Romney during the campaign process was because of social media. President Obama was quick to take advantage of the already obvious inclination of the youth to vote democratic. He joined sites like Tumblr, Facebook, Instagram, and Twitter much earlier in the process and worked on general advertising online.

Online advertising is different from ads on TV or on print because websites tend to personalize information for the site visitor. Even search engines like Google and Yahoo pick up quickly on a website user’s trend on likes and dislikes and presents more favorable results next time around.

So once a candidate gets the upper hand online, it’s difficult to catch up because if there’s anything that spreads faster than wildfire, it’s social media.

The organizational efforts of the Romney campaign team on online media were most definitely not to be taken lightly either, of course, but the extensiveness required more than just getting information out there through sites like YouTube or Facebook. It involved catching the fervor of the people who saw these ads.

Despite the fact that you can place an ad virtually anywhere, the way it really spreads is still through people. With a click of a button, people can share links on multiple sites and networks, gathering attention and making it difficult to ignore.

The greatest target for online media is the younger generation that really knows how to navigate among the fast-paced nature of ads, blogs, online hangouts, etc.

However, the online media already has very negative credit due to the predisposition of exaggerated information floating around, active “trolling” and downright lies. The greater the population on a given site, the greater the chances for the array of highly misleading information, but it also means a greater system of checks and balances where more people are willing to fact-check and help each other out.

The online community is not to be trifled with, and if they’re not catered soon with the information either candidate might want to share, then they will seek out the information themselves, and maybe some videos don’t want to be discovered and shared by these eager, click-addicted